Beyond Usability: Mapping Emotion to Experience
Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. Stanley Kubrick once said a film “should be a progression of moods and feelings. The theme, what‛s behind the emotion, the meaning, all that comes later”.
Design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. Gain insight on designing user experiences that map to people‛s real needs and desires.
As an evangelist for ‘design ethnography’, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is Principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, NetIQ, WebEx and CNET. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles. Goto is also the editor of gotomobile.com, a leading online publication on mobile user experience and serves on the national board of the AIGA Center for Brand Experience.